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The web page mory.co.uk had the following in the site, "Welcome to Mory Self Catering." We viewed that the website stated " Please send us a message! Visit us on Facebook." It also said " Welcome to Mory Self Catering. Mory Self Catering offers well priced, well maintained accommodation for couples and small and medium sized families. Mory is dog friendly, although all animals must be advised of at point of booking and must not be left in the property unattended unless crated." The header had Llandudno as the highest ranking search term. This keyword is followed by self catering, accommodation, and holiday which isn't as urgent as Llandudno. The other words they used was cottage. holidaycottage is included but will not be understood by web engines.